Potter Advertising Company
Santa Monica, CA January 2017 - Present
Creative Director
• Created digital content for ABC, Universal Pictures and eHow.com.
• Designed interactive brochure for CA State Council of Society for HR Management
Realtor.com
Westlake Village, CA October 2007 - October 2016
Advertising Designer
• Designed initial user-interface for Realtor.com's iPhone app.
• First in company to implement HTML5 animated ads on our highest-viewed photo carousel section,
· ranging between $5,000 – $500,000 per campaign.
• Created copy / designs for clients such as Rocket Mortgage, Sony, GEICO, HGTV and Home Depot.
Move, Inc.
Westlake Village, CA November 2002 - 2007
Production Artist
• Traveled to Move's Arizona facility to train 10-person Imaging Dept.
• Responsibilities included editing, retouching, enhancement, color-correction and
archival of photos on Move.com, Rentnet.com and Homestore.com.
• Took initiative to develop new time-saving email procedure (which management approved and
• implemented in 2005) — utilizing desktop macros to auto-populate fields so Account Managers could
• more-easily create imaging requests.
• Designed quarterly agenda posters, logos, animated focal points and material for marketing
emails.
Santa Barbara News-Press
Santa Barbara, CA October 2001 - October 2002
Graphics Paginator
• Laid out various newspaper sections.
• Output and proofread all pages of newspaper before sending to press.
• Created house-ads.
• Updated NewsPress.com nightly.
• Spearheaded digital implementation of special section (that for 100 years had always been laid out manually).
• Contributed written content (published September 12, 2001).
• Recommended stories to editors/photographers.
• Interviewed songwriter (Kristin Candy) for artist spotlight.
• Printed camera-ready artwork
